It is all beer and skittles right from the invention of gambling, and this notion should be kindled even today. Gambling should be an entertaining pursuit, and therefore should be viewed as a pleasurable activity we indulge in during our leisure time – inducing that adrenaline rush. So, gear up for that reasonable recreation time!
An academic study by Sridhar Narayanan, Assistant Professor of Marketing at Stanford GSB and Puneet Manchuanda, Assistant Professor of Marketing at Michigan’s Ross School of Business, after having performed an empirical study examined two significant aspects of the industry. The first question being, is gambling compulsive? And the most pertinent question, do consumers exhibit irrational behaviour?
And the answer is simple, yes compulsive gambling is not a fallacy but a reality – but it was just 8 percent of the consumers. The addiction might be because of battling against certain inner demons. Still, in actuality, casinos are chiefly amusement destinations. There’s the grandiosity to feast your eyes and luxuriate while you indulge in your favourite bottle of whiskey, or watch your preferred show.
The research also threw light on the fixed threshold on the money they are inclined to spend. This threshold is because most of the gamblers are aware that they are more likely to lose in the long run, hence can only endure limited losses. Since we are all rational beings, it’s just like going to a movie on a date, while you savour those caramelized popcorn, you mentally set a budget.
The jackpot prize you take home is satiating. This is a very alluring concept as its size increases until someone finally strikes it. Winning a jackpot is absolutely fun, but don’t get frustrated because it takes time to ace it!
Sometimes to feel the release of dopamine, you need not necessarily play; instead, you can let your partner, family, or friend tag along with you. They may be as crazy as you, so chill with them over a few bottles of beer and party!
Bet and Let’s Whoopee
While your favoured sports match incites that excitement in you, to get that adrenaline rush, you need that extra – the answer is to gamble. To experience that spree, you need to win money, although you can support your team without betting.
A Deluge of Riches
Gambling offers you not only the comfort of entertainment but also the perks of being rich. If you are game on coupled with that are luck of yours, you are on a roll! There is no gain without pain, so you better do your homework on the games played.